Puroast
Low Acid
Coffee traces its history from South America where the company's
founder developed a unique roasting technology. Puroast has
spent many years developing and researching the "Lost
Art" of roasting. Puroast has spent many years developing
and researching the “Lost Art” of roasting. The
following paragraphs will help you understand how the Puroast
Process was developed.
Kerry Sachs, a co-founder of Puroast Coffee and the inventor
of the Puroast Process used a different approach to the science
and art of the coffee roasting business. A unique combination
of energy and roasting technologies produces coffee similar
to the brew he discovered in Venezuela, a natural, smooth-tasting
and full-bodied coffee.
The company's product launch in the late 1990's featured Puroast's
exceptionally smooth taste. Soon thereafter however
Puroast discovered through consumer testing that people were
able to drink Puroast and not suffer from the usual stomach
problems. This prompted the company to engage researchers
to determine what chemistry and health response differences
there might be in Puroast as result of their patented processing.
Both studies showed that Puroast provides a major benefit
to consumers with acid reflux, heartburn and GERD 90% of consumers
surveyed get symptom relief from acid problems and enjoy Puroast's
100% real coffee taste (see Puroast Research on this site
for more details).PuroastŪ
Coffee Company, Inc. has developed, and has been selling
since November 2005, PuroastŪ Low Acid Coffee, a
breakthrough product that combines great taste with 50% less
acid. Our patented Puroast Process, roasting technology is
the key; a variation in how heat is delivered to coffee
during roasting produces this unique coffee brew. Puroast
Low Acid Coffee has backed up these claims with credible
research by Dr. Taka Shibamoto of the University of
California at Davis. Puroast offers organic fair trade
coffee combined with its environmentally-beneficial roasting
technology was awarded the Seal of Sustainability by the
Sustainable Business Institute of San Jose, California.
With a 50+ million
consumer-market potential, the low acid coffee market can be
$2.4 billion in the US alone. We believe the Low
Acid/Stomach Friendly coffee category could ultimately equal
the size of the Decaf segment, about 15% of the current $16
billion total US coffee market, or $2.4 billion. The U.S.
coffee market in grocery outlets is approximately $3.5
billion.
In independent
taste trials recently conducted by Newsweek Magazine’s
LifeStyle group and the Wall Street Journal Personal
Journal staff, PuroastŪ has been rated #1 for taste. This
is the critical point for any new food/beverage item
claiming better health – the best tasting product with
health benefits such as Diet Coke, Lite Beer
and Low-Fat Yogurt, become major mainstream sellers
and overtake the competition. Diet Coke, for example, now
outsells regular Coke and the top 10 selling beers in the US
are now lite beer brands.
Puroast Low Acid
Coffee works with distributors and retailers together in
educating the consumer on the health benefits of Puroast Low
Acid Coffee. Puroast works on brand development as well as
co-label strategic opportunities in building awareness and
giving consumers symptom relief from their heartburn.
